The East African Communication Association (EACA) Conference is a pivotal event organized by the East African Communication Association, aimed at fostering collaboration among scholars, researchers, and professionals involved in communication and media studies. This conference is set to take place at the Natural Sciences Campus of Addis Ababa University in Ethiopia, a location known for its academic excellence and commitment to advancing knowledge in the region. As a renowned gathering, the conference serves as a platform for sharing research findings, discussing current trends, and exploring innovations in media and communication throughout East Africa.